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Daily social & tech headlines: Content is (still) king, long live the king

Two digital marketing how-to guides in my top picks today. The first from FastCompany provides an exhaustive list of tips and examples for any business to ‘find their voice’. The underlying message that comes across is around content. Good content is often the difference that makes the difference; from storytelling to refining your brand ‘voice’, it is a key component. Below is an example matrix from the article, which provides some simple considerations when developing a brand voice.

The Forbes top pick shows these lessons in practice. It provides an insightful review of successful YouTube clips with learnings for any marketer to follow. They include an interesting image of a psychological review form too. An excellent way to test any campaign with focus groups or real audiences.

I highly recommend bookmarking both articles for repeated future reference.

FastCompany: The best examples, questions, and guides to find your social media marketing voice

Forbes: 5 Things Every Marketer Can Learn From The Mercedes And Audi Social Video Campaigns

Approach for looking at voice is through a four-part formula suggested by Stephanie Schwab, writing for Social Media Explorer

Approach for looking at voice is through a four-part formula suggested by Stephanie Schwab, writing for Social Media Explorer. Image from FastCompany article: http://ow.ly/w3lyQ

 

Image taken from Forbes article: http://www.forbes.com/sites/markfidelman/2014/04/21/5-things-every-marketer-can-learn-from-the-mercedes-and-audi-social-video-campaigns/

Example psychological scorecard taken from Forbes article on best viral YouTube videos (http://ow.ly/w3mae)

Best of the rest:

BetaBeat: Calm Down, Grown-Ups: Teens Are Using Social Media to Take Back Control

DailyTrojan: Fitness technology hinders society’s perception of healthy living

HuffingtonPost: The Effect of Social Media in Young Girls

AZCentral: (US) Military’s largest U.S. solar installation will be in Arizona

TechCrunch: Durov, Out For Good From VK.com, Plans A Mobile Social Network Outside Russia

DailySabah (Turkey): Growth in smart phone sector, social media set to last

DeadlineHollywood: Top Actors in Social Media And What It Means For TV & Movie Marketing

Forbes: Five Commitments For CMOs Who Want To Rock Social Media

Fox: How to Choose the Right Technology for Your Small Business

PCMag: Project Ara Is Technology’s Best Hope for a Maker Nation

DailyTrojan: Fitness technology hinders society’s perception of healthy living

 

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