Two digital marketing how-to guides in my top picks today. The first from FastCompany provides an exhaustive list of tips and examples for any business to ‘find their voice’. The underlying message that comes across is around content. Good content is often the difference that makes the difference; from storytelling to refining your brand ‘voice’, it is a key component. Below is an example matrix from the article, which provides some simple considerations when developing a brand voice.
The Forbes top pick shows these lessons in practice. It provides an insightful review of successful YouTube clips with learnings for any marketer to follow. They include an interesting image of a psychological review form too. An excellent way to test any campaign with focus groups or real audiences.
I highly recommend bookmarking both articles for repeated future reference.
Best of the rest:
HuffingtonPost: The Effect of Social Media in Young Girls
DailySabah (Turkey): Growth in smart phone sector, social media set to last
DeadlineHollywood: Top Actors in Social Media And What It Means For TV & Movie Marketing