My tip pick today has to be the news spreading across the web that Nike is (allegedly) dropping it’s Fuelband after firing most of the team working on it. Despite being a fan of the Fuelband myself, I can’t say it’s a surprise. With the rise of the smart watch, sparked initially by the Samsung Gear , why would Nike want to compete? Especially when their Nike+ Apps are so successful without the Fuelband.
This move also fuels (excuse the pun) the fire of the Apple iWatch too. Nike won’t want to be competing for wrist-space against yet another wearable tech player – especially not their close buddy Apple who they’ve partnered so closely with in the past. Making this move a win-win, and will likely lead to a whole load of new iWatch optimised Nike+ Apps.
Taking this further, as smart watches become as prevalent as smart phones, the (big) data collected across the globe around movement and exercise will also become a huge growth area. So perhaps this relatively small move to drop the Fuelband is actually an opportunity for Nike to lead a new category in the wearable tech space: something I’ll dub QSAAS (Quantified Self As A Service). Only time will tell…
GuardianLV: Nike to Drop Out of Wearable Technology
Best of the rest:
Telegraph: Even SMEs need big data
EconomicTimes: New Google technology can solve CAPTCHA puzzles
Header image taken from http://i.huffpost.com/gen/1407748/thumbs/n-NIKE-FUELBAND-SE-large570.jpg?6