Image from

Tech & social headlines: How social media has changed Journalism

My top pick is the Washington Post article on research into U.S. journalists usage of social media. For those of us working in PR & Comms it comes as no surprise that social media has revolutionised the way stories are both sourced and reported.

For communications agencies, the report reaffirms the need to shift towards Influencer Relations. A huge growth area and one focussed on the individual rather than the publication alone. One statistic highlighted journalists are also looking to build two-way relationships too with more than two thirds stating they are more engaged with their audiences thanks to the platforms.

The following quote is music to PR professionals ears too. Further proof journalists are constantly on the lookout for new ideas too:

“73.1 percent specifically cited using social media to check in on what the competition is reporting on, and many other uses like finding ideas for stories and staying in touch with audiences were also quite popular.”

socialmedia use by journalists - image from

Top pick:

WashingtonPost: Three charts that explain how U.S. journalists use social media

Best of the rest: 

SearchEngineWatch: 4 Social PPC Misconceptions

CBS: Smart guns fire up both sides of gun control debate

HuffingtonPost: Disrupting the World Now: Technology That Will Change Your Life

Alarbiya: ‘Look up’ video on social media addiction goes viral

Forbes: Don’t Tweet Drunk: Social Networks, Managers And ‘Netiquette’

 CNN: Beware the ‘big data barbell’

Harbus: Big data + smart machines = unemployment?

BetaNews: How to secure a great job in big data

GigaOM: 5 technologies that will help big data cross the chasm

Guardian: Believe the hype: Big data can have a big social impact

ScientificAmerican: Breaking the Code: The Creativity of Technology

TIME: How We Mourn in the Age of Social Media

WashingtonPost: A company guide to damage control after a social media blowup

Header image taken from

Leave a Reply

Your email address will not be published. Required fields are marked *