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Tech & Social Review: Omnicom-Publicis – the ego of the oligarchs

My top pick today is the coverage around the breakdown of the Omnicom-Publicis deal. As a former Omnicom employee (a Director at Fleishman Hillard), the original news of these two behemoths coming together was quite a surprise (as it was for the Omnicom & Publicis agencies too!). In any other industry it wouldn’t be allowed – an incredibly stifling restriction in choice for clients. I always felt the deal would effectively create an unheard level of buying power with the ad networks – creating an uncompetitive environment for the many smaller agencies with lesser ad budgets.

The deal also failed to address the changing social and influencer driven nature of communications. An area that requires a localised approach, which is nimble and flexible with a human touch. Instead this deal seemed to assume bigger is better – a very 20th Century concept for an industry that should be progressive.

Even with rumours that the deal wasn’t going smoothly, I doubt many believed it would be allowed to fail. The articles linked below reflect this but also tend to focus on the financial aspects of the failed deal. They don’t address the underlying narrative; that ego got in the way of this deal. In fact, it all feels a bit like a bad episode of Mad Men, an embarrassing insight into the oligarchy that currently rule over the comms industry.

The challenge now for these communications giants will be how they communicate their way out of this. Something I expect the entire industry will be following closely for many months & years to come…

Top picks 

Bloomberg: Omnicom, Publicis Scrap $35 Billion Merger as Cultures Clash

Guardian: Publicis/Omnicom merger collapse: where does this leave the sector?

WSJ: WPP CEO Not Surprised Omnicom-Publicis Merger Deal Unraveled

Economist: Awkward dis-embrace

Guardian: Omnicom-Publicis merger collapses

Reuters: Battle for control destroyed $35-billion Omnicom-Publicis merger

Telegraph: Publicis and Omnicom abandon $35bn merger

Telegraph: WPP targets Samsung after Publicis-Omnicom deal collapses

Best of the rest:

Forbes: Cloudera’s Strategy for Conquering Big Data The Enterprise

TechRepublic: How big data is going to help feed nine billion people by 2050

Guardian: Leaked emails reveal Clegg-Gove clash over free school meals policy

Independent: Conservatives blast David Cameron for plans to let HMRC collect unpaid taxes from personal accounts

ITPortal: Parliament calls for radical overhaul of “embarrassing” intelligence agency oversight following Snowden 

Independent: Nick Clegg dismisses David Cameron’s EU strategy as ‘wishful thinking’

Scotsman: RAF Lossiemouth troops probed over insurgent photo

Guardian: Amazon UK boycott urged after retailer pays just £4.2m in tax

Guardian: Tony Parsons endorses Ukip

MarketWatch: Obama Administration installs solar panels on White House roof

ScientificAmerican: World’s Largest Solar Array Set to Crank Out 290 Megawatts of Sunshine Power

BusinessWeek: Forget Those Big Headphones. Apple Could Turn Beats Into a Streaming Kingpin

WSJ: Qualcomm Will Use Brazil as a Platform To Launch New Technology

MarketingPilgrim: How marketers use social media is not normal [infographic]

HuffingtonPost: How To Manage The Explosive Marketing Technology Landscape

NetworkWorld: Baby boomers embrace technology as much as younger users

Guardian: Mother of all inventions – how I used technology to build my business

Guardian: Nintendo’s five ideas to save its future

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